We are pleased to invite you to the BRIEC event ‘Pharma of the Future: Changing Business Models’, which will take place at 2 p.m. on 30 September 2026 at Johnson & Johnson, Leonardo da Vincilaan 15, 1831 Machelen.
As part of the Belgian Research, Innovation and Entrepreneurship Community (BRIEC), FEB, Agoria, essenscia and pharma.be invite you to an afternoon exploring the future of healthcare and life sciences.
The sector is undergoing profound transformation. Advances in data, artificial intelligence, personalised medicine and new forms of collaboration are reshaping how innovation is developed, delivered and financed. Traditional business models are evolving, creating both new opportunities and new challenges for companies, healthcare providers and patients alike.
This event will bring together innovation leaders, healthcare experts and industry practitioners to share practical examples, inspiring insights and real-world experiences. The session will be opened by Pedro Facon, CEO of RIZIV-INAMI.
More details will be available soon at https://briec.be/.
Interested? Register today to secure your place.
We look forward to welcoming you.
The BRIEC Team
Program
- Welcome & introduction (Edward Roosens, VBO FEB – Roxana Botea, Johnson & Johnson) (10 min.)
- Setting the scene (Pedro Facon) (30 min.)
a. Followed by an interactive discussion with members (10 min.) - Biomarkers in oncology: the importance of screening and early detection (Marc Van Den Bulcke, Sciensano) (20 min.)
a. Followed by an interactive discussion with members (10 min.) - CAR T-cell therapy (Marleen Hoebus, Johnson & Johnson) (20 min.)
a. Followed by an interactive discussion with members (10 min.) - Coffee break (30 min.)
- BELFHINDA: data infrastructure as the foundation of future pharma (Karen Crabbé, pharma.be) (20 min.)
a. Followed by an interactive discussion with members (10 min.) - Patient centricity and the evolution of care models (Jean-Sébastien Gosuin, Curewiki) (20 min.)
a. Followed by an interactive discussion with members (10 min.) - New players & data-driven prevention (Brent Luyckx, Superhlth) (20 min.)
a. Followed by an interactive discussion with members (10 min.) - Reception from 6 p.m.
Practical information
- Date: Wednesday, 30 September 2026 from 2 p.m. to 6 p.m.
- Venue: Johnson & Johnson, Leonardo da Vincilaan 15, 1831 Machelen
- Language: English
- Price: Free of charge
Contact
Héloïse Dierckx, T 02 515 09 11, [email protected]
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